Featured link of the post
http://www.usatoday.com/money/industries/energy/environment/2007-12-16-light-bulbs_N.htm
Kmart shows branding really does show what people think about your company.
(Think Volvo and safety)
Kmart's new campaign shows an incandescent light bulb that talks to consumers about new bright ideas for people to buy as gifts for loved ones during the holidays.
Problem is that even Congress is considering banning the old incandescent light bulbs in favor of more "green" energy conserving Compact Fluorescent light bulbs.
From the USA Today article...
A little-noticed provision of the energy bill, which is expected to become law, phases out the 125-year-old bulb in the next four to 12 years in favor of a new generation of energy-efficient lights that will cost consumers more but return their investment in a few months.
Further proof that Kmart is out of touch with consumer wants and needs.
Featured link of the post
http://www.usatoday.com/money/industries/energy/environment/2007-12-16-light-bulbs_N.htm
Be Part of the Solution! Decisions are made by those who participate!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment