I found this recent article in the USA Today about how many successful small businesses focus on selling a solution for a pain that exists in industry today.
What does "Sell Picks to the Miners" mean? Levi Strauss did not go after the gold in the Gold Rush like everyone else. He sold things gold miners needed.
http://www.usatoday.com/money/smallbusiness/columnist/abrams/2007-05-04-show-money_N.htm
What can you sell to a growing industry? What do the aging baby boomers need? 81 (or 78) million baby boomers make a VERY attractive target market.
Need proof?
Wayne Huizenga started Waste Management with ONE garbage truck! Who is Wayne Huizenga? He owns (or used to own) the Miami Dolphins!
http://entrepreneurs.about.com/od/famousentrepreneurs/p/waynehuizenga.htm
Be part of the solution! Decisions are made by those who participate!
Monday, May 21, 2007
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